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The idea behind NEBBIASHOP was born in 2013 in the Czech Republic , among people who were actively involved in fitness and natural bodybuilding. They wore sportswear not only during training, but also in everyday life, because it was what they felt best in. At that time, however, there was no retailer on the market focused exclusively on this segment of clothing.
That is exactly why this project was created — to bring customers proven sportswear at reasonable prices . From the very beginning, we have focused exclusively on sportswear, which has allowed us to gain years of experience and become specialists in this segment.
Our goal has never been to appeal only to people who already live the fitness lifestyle. We also want to be close to those who have decided to change a sedentary way of life for a more active and healthier one. We believe that the right clothing can also be one of the impulses that supports a person on their journey toward movement, greater self-confidence, and a healthier lifestyle.
In 2023, NEBBIASHOP underwent a change and was rebranded as NEBSHOP. At the same time, it entered the Slovak market, where it has been steadily gaining supporters thanks mainly to its customer-focused approach and strong emphasis on personal contact.
Personal approach is extremely important to us. We strive to stay in as direct contact with our customers as possible, so that shopping with us is as simple as possible and so that we can genuinely help them choose the right clothing. For us, it is not just about making a sale, but about making sure the customer feels confident, comfortable, and knows there is always someone they can turn to.
For this reason, our customer support has never used, does not use, and will never use artificial intelligence in communication with customers. We believe that direct human interaction has greater value, is more sincere, and is more beneficial for the customer. When someone contacts us, we want them to know that there is a real person on the other side who truly wants to help.
An important part of our philosophy is also the origin of the products, materials, and partners we work with. The clothing we offer, the materials we use, and the partners we cooperate with come exclusively from Europe . We are aware that clothing production in Europe is more demanding and often more expensive, but we still believe the result is worth it. Quality, responsibility, and support for the European environment are values that matter deeply to us.
Another important step came in 2024, when NEBSHOP entered the Italian market . In 2025, we further expanded into 16 additional countries within the European Union . Even as we grow, we want to preserve what matters most — a personal approach to people, fairness, willingness to help, and the effort to build long-term relationships with our customers.
We do not want to simply sell. Our goal is for customers to feel satisfied after shopping with us, to return to us with confidence, and to let our products motivate them to keep moving forward in their active lives. We believe that movement, a healthier lifestyle, and feeling good about yourself truly matter. And if we can contribute to that in any way, then our work has real meaning.